In the past 5 years, I have overhauled my business to run itself (while increasing sales year over year) so that I could focus on building my personal brand. In 2019, the Silicon Valley Business Journal recognized my journey by naming me to their 40 Under 40 List. None of this would be possible with out Virtual Assistants...
Brandon T. Adams
Emmy Award-winning Producer
Melissa Blynn
Epic Self Care
Lance Essihos
Podcasting Expert
Josh Tapp
100 Raving Fans
Claire Spencer
Personal Branding
David Campbell
IG Giveaways & Growth
Ilana Ingber
Manifesting Your Goals to Reality
Sarah Riegelhuth
Serial Entrepreneur
Jay Fiset
Joint Venture Expert
Eric Morris
Serial Entrepreneur
Luke Smith
Website Wizard
Alexander Nelson
Vivid Visualizations
Graham Cochrane
Target Marketing Expert
Caitlin Way
Branding Connoisseur
Tripp Mehew
Sales Coach
Yahaira Linet
Growth Coach
Sandi Herrera
Life on Purpose
James Whittaker
Goal Setting
Kirby Hasseman
Serial Entrepreneur
Austin Floyd
Facebook Ads Expert
Vision
Every successful business starts with a vision. At some point you likely experienced what many refer to as an “ah ha” moment. Napoleon Hill, the author of the legendary business book “Think & Grow Rich” describes this experience as if this idea almost came from a sixth sense.
You’re here reading this text right now because you experienced this epiphany moment and you know that your business will make a positive impact in the world. You know there’s an opportunity in the market and you’re the person to lead the charge to provide the products and/or services to your niche.
One of the foundational pieces of this accelerator is drilling down on your vision to get crystal clear on your why to use as a north star. Your mindset is everything and in the visualization stage of this accelerator we will do a deep dive into where your passion meets your expertise to bring your talents to your audience.
Positioning
It’s been said that the “riches are in the niches” and for that reason we are going to niche until it hurts! We will examine your ideal customer so much so that you know what your ideal customer's favorite meal is.
Your messaging will make or break your business. You’re either resonating with my content and this page you’re engaging with or you’re not. It’s that simple. For those of you that this speaks to, I look forward to working with you and for the others that this doesn’t speak to that’s totally okay too!
You want your messaging to resonate with your ideal audience so much so that it feels like you’re speaking to them! When they feel like they are the only person in the room, that’s when you know you’ve won them over!
In this portion of the accelerator we will build your marketing plan which includes getting a logo made quick, efficiently and inexpensive. Along with a website as well… and hey if you think that sounds too good to be true check out SoulSeekrz.com and CloneYourselfUniversity.com - I made both of these brands (logo’s to websites) each in less than a couple of months for a fraction of the price of what you would pay a big fancy ad agency. I’m here to share that knowledge with you!
The final stage of positioning will be going over your different marketing strategies that will funnel to your sales process.
Scale
The idea of getting into business for yourself isn’t just so you can be your own boss. The idea of launching your own business is to have a well-oiled machine that runs itself without you working in the business!
I’ve scaled my business, SwagWorx.com, to the point where I can work on the business less than 4 hours a day while increasing sales year over year! You can do this too!
I’ve scaled so much that Silicon Valley named me to their 40 Under 40 list in 2019. Honestly, my previous business SwagWorx is a brand agency that sells promotional products to corporate clients. Let’s be real… Silicon Valley doesn’t care about some dude that sells Swag. Why did they recognize me?
Well, because while working less than 4 hours a day in my business I was able to network with ballers IRL through producing 9 podcasts, writing 3 books, and hosting a food show on YouTube. Sounds like a lot of work doesn’t it? Truthfully, I spend most of my time during “business hours” doing the things I love like running, surfing, swimming, and catching up on Rogan podcasts.
The secret? Building your business so that you have a team of virtual assistants. In this section of the accelerator I’m going to share my secrets with you so that you can scale your business as you grow your team efficiently!
- Weekly Training videos for 8 Weeks ($3,000 value)
- Weekly Mastermind Q & A Calls for 8 Weeks ($1,400 value)
- Monthly Mastermind Calls for 10 Months after first 2 Months of Joining Accelerator ($1,750 value)
- 1 on 1 Coaching Support via Voice Text ($997 value)
- 60 Minute One on One Coaching Call with Customized Action Plan for the Experience ($297 value)
- Customized Project Management Tool ($97)
- Private Community Membership via Facebook (Priceless)
- You are for real. I only want to bring people into the accelerator that are serious and want to make a massive impact!
- You will do the work!
- You are progressive and you like to be ahead of the trend
- You have a desire to try new approaches
- You have a growth mindset and can make this accelerator a priority to work on your business (if you don’t you’ll always be in limbo wondering “what if”)
- You play well with others ;)
Lesson 1: Envisioning Success Before it Happens
As Simon Sinek famously said, “Start With Why”. In our first week we will be getting crystal clear on your vision, your why, your mindset and fine tuning where your passions meet your expertise.
- VISION
- WHY
- WHERE PASSION MEETS EXPERTISE
- EPIC SELF CARE RITUALS
- MINDFULNESS
Lesson 2: The Science Behind Writing Down Goals
Everything goals… As the author of a book called “The Written Goal”, I have a ton of worksheets, resources and actionable steps to map out your goals in a practical manner. Throw out any prior negative memories from childhood creating “S.M.A.R.T. goals” - my system is simply yet effective and we’ll walk through all your goals so that you have a road map for your success.
- CREATING & WRITING GOALS HANDOUTS
- MANIFESTING YOUR GOALS TO REALITY
- SALES GOALS
- DIFFERENT TYPES OF BUSINESSES (LEGAL "JARGON")
Lesson 3: Getting to Know Your Audience
Your audience is everything. We are going to get so in touch with your ideal target audience, that you’ll not only know what their favorite meal is but you’ll know their favorite sport and where they hang out online. Getting clear on your audience is one of the secrets that will help you open doors to close more deals (trust me… I’m speaking from experience).
- HOW THIS STEP WILL BE YOUR TICKET TO OPEN DOORS TO CLOSE DEALS
- CREATING YOUR IDEAL CUSTOMER AVATAR
Lesson 4: Messaging & Positioning Can Make or Break You
In this phase, I’ll be sharing my proven approach to creating a logo and brand guidelines at a price anyone can afford without the headaches and stress of a 3 month ad agency with a big bill.
- YOUR UNIQUENESS
- CREATING A MOOD BOARD
- LOGOS & DESIGNS
- CREATING YOUR BRAND GUIDELINES
Lesson 5: Building a Professional Website
You’ll need a website and you’re going to want it to look professional. The truth is you can create a website that looks legit without having to fork over thousands of dollars. I’ll teach you how to get your website up-and-running quick while looking the part!
- STEP BY STEP PROCESS
- CHEAT SHEETS & CHECKLISTS
- TEMPLATES
- CREATE YOUR SITE WITH EASE (OR LEARN HOW TO HIRE A VA)
Lesson 6: Post COVID-19 Marketing Strategies
Your marketing strategies will directly funnel to your sales process. We’ll be having some guest coaches come on to provide some knowledge bombs that will open doors like never before!
- IG GIVEAWAYS & GROWTH
- WORKING W/ KEY PARTNERS ("AFFILIATE MARKETING")
- 100 RAVING FANS
- CONTENT CREATION (PODCASTING, BLOGS, VIDEOS, ETC)
- FACEBOOK ADS
Lesson 7: The Art of Sales
Every business needs a sales process whether you do e-commerce or face to face sales, you’ll need to know your customer’s journey and we’ll walk you through how to build the journey (including the flow of a sales call).
- DEFINING YOUR SALES PROCESS
- FLOW OF A SALES CALL
Lesson 8: Growing Your Team
Get excited because this is when you get to scale! This lesson is all about growing your team and I’ll teach you how to hire Virtual Assistants (VAs) at a fraction of the cost that an employee or agency would cost. Hiring VAs isn’t rocket science, but to be honest I failed at working with VAs for years (like many others) until I cracked the code on how to scale a VA team and now I get to work less than 4 hours a day all because my VAs are in the right seats!
- STRUCTURING YOUR TEAM
- HIRING FOR YOUR WEAKNESSES
- LEARNING TO WORK WITH VIRTUAL ASSISTANTS
- FREE e-Course: Virtual Assistant Course ($497 value)
- FREE e-Course: How to Open Doors with Content Marketing ($497 value)
By the end of this course, you will not only have a business plan but a brand, a working website, and experience in sales & marketing.
I am committed to your success and before we even begin the accelerator, I want to work with you to really understand your biggest struggle. I can guarantee I can help you launch a successful business, but for each of you I realize that the path to get to your specific destination will be slightly different. We will need to have an introductory call to make sure that our visions are aligned and once we set your goal, we will reverse engineer from there to form your specific action plan. If you follow the steps, you will find freedom and that I can guarantee.
